US Hotel Lodging Industry Essay Example for Free

US Hotel Lodging Industry Essay 1. According to the text, there are several stand-out economic characteristics of the macro-environment of the U.S. hotel lodging industry. The general economic characteristics of the macro-environment would include such items as rate of economic growth, unemployment rates, inflation rates, and interest rates. Those that stand-out for the U.S. hotel lodging industry include headline unemployment, mostly due to declining business and conference travel. There was relatively unchanged real GDP, and due to the housing crisis and recession in our economy, rampant foreclosures. 2. The Good Hotel brand, I feel, did well in its strategy implementation efforts. They went to a strategy designed to inspire â€Å"good in us all†. One that was good for the plant and socially conscious with a â€Å"lighthearted twist†. Going â€Å"green† is definitely part of their strategy to gain a competitive advantage in the green movement and to continue growth. Those that are heavily interested in the green movement feel connected to Good Hotel’s overall plan for the environment. 3. Part of the key strategy implementation effort is by Pam Janusz. She has gotten to know staff, guests and those from the neighborhood. Training is ongoing for management to increase their standards of offering service and pushing guest loyalty. The hotel has also started recycling programs and using energy efficient lighting. Yes, I feel management has allocated sufficient resources to the strategy execution by how well the company has been doing recently. The strong leadership by Janusz has propelled them forward; she is heavily involved in all aspects of this hotel. Also, due to the leadership, all employees seem to be on board with the hotel’s vision, strategy implementation, and have a high satisfaction rate. These everyday written and unwritten policies and procedures go a long way in executing a strategy. 4. According to Janusz, the financial results are right on target with beating their financial forecasts for the 1st quarter of 2010 and the fact that guest service has been on the rise over the last few months. According to the statistics provided in the text, RevPar ($) has increased over the past couple of years and in comparing this number to the peer group has a higher RevPar. Their occupancy levels have increased which can lead to larger overall revenue. So, yes, they are doing just fine in producing good financial results, especially since they just implemented the strategy in 2008. 5. I am sure Pam Janusz will do just fine seeing as how she is a strong leader in how to handle this situation. If I were to make any recommendations to her it would be to be sure that the transition is explained to everyone in the organization, and fully, without leaving anything out. I would have her set up meetings with interactive media to promote clarity and support from the staff and start working with top management and having this information filter its way down. I would recommend her setting up a resistance to change program for those that will find the transition difficult. I would recommend the overall concept of Good Hotel be continued and maybe even expanded further to leave the company on a good note and in a good financial position. They have done a fine job so far and feel it can be and should be continued and hopefully this will lead to continued increase in its revenues and market position.