Cokes Polar Bear Can Essay Example | Topics and Well Written Essays - 750 words

Cokes Polar Bear send away - Essay ExampleConsequently, the identical color in the two types of coke both classic and viands brought consumer displeasure and terrible confusion.The campaign of the white evict coca cola became unquiet to the consumers making them do a double take. The coca cola company has never changed the traditional red color of its can however for the first time the company introduced coke Classic in a white can. even off though consumers may refute the power of marketing over their preferences, the consumer brain is profoundly influenced by in effect(p) advertising. Naturally in soda brands color red brings to the mind coke classic while fluent evoke diet coke (Shayon 5). As such where consumers are able to make color crosstie with brands, an attempt to change the color of a given brand like coke attempted to do, would for certain amount to a dramatic shift branding consequently disrupting the normal behavior of consumers. For this reason at that place is a greater possibility of regular consumers to be mistaken as to the identity of the brand as was the case in distinguishing coke classic can and that of Diet coke. Many of the angry and confused customers stick on their complaints on emails and twitter.Even though the companys intention was to grab their customers attention through disruptive complain its customers were not impressed at all. Within day of the launch numerous complaints began flowing closely the white can being too similar to the silver one. This made some diabetic and weight down conscious consumers to accidentally purchase classic coke while in fact they had intended to debauch Diet coke. Some of the customers went ahead to return already opened white cans to the stores where they had purchased them demanding that they should be given reinvigorated diet coke cans. Some others opted to express their anger and dissatisfaction with the white can online.The introduction of white cans by the coca cola company wa s just another