Global Business Situation and Opportunity Analysis [Marketing Plan Essay

globular Business Situation and Opportunity Analysis Marketing Plan Part 1 - Essay ExampleScanning the say-so business environments and analyzing business opportunities and strengths with threats and weaknesses are critically important comp onenessnts in developing and establishing a market. Kraft Foods is one of the largest food central processor in North America and has now emerged to be the second largest food processor of the domain of a function as it went global and made its presence in much than 100 countries. As luck of its further marketing development, the union proposes to launch one of its most successful leaf blades- namely Philadelphia- in India and consequently the company requires careful assessing and effective analyzing of situational and environmental factors that may impact the company. Marketing plan is an important success pathway to building any market. This paper presents a brief analysis of global business opportunity and business situation of Kraf t Foods in relation to its setting to launch a new brand in prevailing market, India. Introduction Globalizing the market has become a strategic effort to defend or promote competition, because globalized markets endogenously intensify competition between firms and force them to be highly competitive, innovative and to use modish technological developments (Blossfeld, Klijzing and Mills, 2012, p. 5). Almost all the fortune 500 companies have globalized their business to seize greater opportunities from conflicting markets. This paper analyzes global business situation and opportunities for Kraft Foods sort out Inc in relation to its business prospect to launch one of its most reputable brands, namely Philadelphia to one of its existing markets, India. Company structure, Capabilities and Resources . Kraft Foods Group Inc. is 50th largest Fortune 500 companies (CNN Money, 2013) and is renowned to be a global snacks-powerhouse with varying brands that seem nonpareil for the reputa tion they gained. It operates food and beverages in North America considerable market position in Canada and separate countries. It manufactures as well as markets refreshment beverages, liquid concentrates, coffee crops, confectionary and grocery products and convenient meals in more than 100 countries (Reuters.com, 2013). It is a highly successful company in the way it has differentiated the products. It offers its products in a number of different brands such as Cadbury, Jacobs, Nabisco, Philadelphia, Trident, Maxwell House, Kraft etc (Reuters.com, 2013). Kraft Foods Group Inc. is very great about preparing its recipe for positive change by reducing, reusing and recycling water and other important resources. The company put in efforts to make the difference by using less water for manufacturing and to reduce product packaging so as to produce less wastes (Kraftfoodscompany.com, 2013). Forbes (2013) ranks Kraft Food as the 46th world largest company for most powerful brand and as 63rd largest for most innovative firm. It employs more than 126,000 employees throughout the world. Products, Markets and diffusion of Kraft Foods Kraft Foods offers mainly 7 different lines of products, namely baking & desserts, cheese & diary, coffee & beverages, delicatessen meat & hot dogs, sauces & condiments, side dishes